Remote, Automated, and Scalable Auditing
Digital Audit is an automated auditing solution that integrates multiple digital sources to deliver a complete, real-time, and actionable view of the market. It combines web scraping to capture structured data, Image Recognition to analyze visuals across e-commerce and social content, and generative AI to interpret unstructured information. It transforms scattered market signals into concrete insights that drive smarter execution decisions.
Monitors e-commerce execution in real time, tracking prices, assortment, stock, promotions, and visibility at the SKU level. Through scraping and Image Recognition, it identifies gaps, out-of-stocks, and opportunities — enabling precise action on digital execution and its impact on sales.
Analyzes brand presence across retailer publications — both on their websites and social media channels — detecting activations, campaigns, promotional content, and visibility levels. It provides a clear picture of what initiatives are happening in the market, how they are being executed, and what their real reach is.
Leverages automated scraping processes to integrate data from B2B platforms, capturing variables such as sell-in, sell-out, availability, pricing, and stock. It delivers a clear view of channel operational flow, enabling teams to anticipate deviations and understand their impact on point-of-sale execution.
Builds a comprehensive market map using sources like Google Maps and other platforms, surveying points of sale, their digital presence, reviews, images, and information consistency. It allows teams to assess real coverage, evaluate execution quality, and understand the competitive landscape.
Connection with WEX
Every deviation or anomaly detected by Digital Audit can be automatically integrated with WEX, triggering smart alerts, assigning tasks to responsible parties, and activating corrective workflows according to the type of incident, channel, or client.
Connection with Analytics
Select your KPIs and analyze performance in depth — including OSA, pricing, merchandising, promotions, communication, sales and inventory. Process captured data to generate actionable insights, detect deviations, assess compliance and compare results across regions or time periods, empowering evidence-based decision-making.
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